The associate degree and certificate in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, or advertising. The certificate program provides practical skills for the student within specific areas of marketing.
General Marketing Degree (11866)
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Course
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Units
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|
Accounting 101, Financial Accounting
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4
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Business 222, Business Writing
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|
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OR
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3
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Management 122, Business Communications
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|
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Marketing 112, Principles of Advertising
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3
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Marketing 113, Principles of Marketing
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3
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Marketing 115, Consumer Behavior
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3
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Select a minimum of three units from the following:
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3
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Business 100, Fundamentals of Business (3)
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|
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Business 127, Introduction to E-Commerce (3)
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|
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Marketing 114, Professional Selling (3)
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|
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Marketing 135, Web Marketing and Promotion (3)
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|
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TOTAL
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19
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General Marketing Certificate of Proficiency
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Course
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Units
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Marketing 112, Principles of Advertising
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3
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|
Marketing 113, Principles of Marketing
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3
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Marketing 114, Professional Selling
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3
|
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Marketing 115, Consumer Behavior
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3
|
|
TOTAL
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12
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Advertising Certificate of Proficiency
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Course
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Units
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Marketing 112, Principles of Advertising
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3
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Marketing 113, Principles of Marketing
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3
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Marketing 115, Consumer Behavior
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3
|
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Marketing 135, Web Marketing and Promotion
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3
|
|
TOTAL
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12
|
Web Marketing Certificate of Proficiency
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Course
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Units
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Marketing 113, Principles of Marketing
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3
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Marketing 135, Web Marketing and Promotion
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3
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|
Business 127, Introduction to E-Commerce
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3
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|
Computer Information Systems 124, Adobe Photoshop
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|
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OR
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3
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Computer Information Systems 126, Web Site Development for Business
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|
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TOTAL
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12
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Professional Selling Certificate of Proficiency
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Course
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Units
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|
Marketing 113, Principles of Marketing
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3
|
|
Marketing 114, Professional Selling
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3
|
|
Business 222, Business Writing
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|
|
OR
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3
|
|
Management 122, Business Communications
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|
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Communication 100/100H, Introduction to Interpersonal Communication
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3
|
|
TOTAL
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12
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