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Marketing Degrees/Certificates

The associate degree and certificates in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, or advertising. The certificate program provides practical skills for the student within specific areas of marketing.
 
Associate in Science General Marketing (11866)
Major requirements
Units
Accounting 101, Financial Accounting
4
Business 222, Business Writing
 
  OR
3
Management 122, Business Communications
 
Marketing 112, Principles of Advertising
3
Marketing 113, Principles of Marketing
3
Marketing 115, Consumer Behavior
3
Select one (1) course from the following:
3
Business 100, Fundamentals of Business (3)
 
Business 127, Introduction to E-Commerce (3)
 
Marketing 114, Professional Selling (3)
 
Marketing 135, Web Marketing and Promotion (3)
 
TOTAL
19
 
Certificate of Proficiency General Marketing
Requirements
Units
Marketing 112, Principles of Advertising
3
Marketing 113, Principles of Marketing
3
Marketing 114, Professional Selling
3
Marketing 115, Consumer Behavior
3
TOTAL
12
 
Certificate of Proficiency Advertising
Requirements
Units
Marketing 112, Principles of Advertising
3
Marketing 113, Principles of Marketing
3
Marketing 115, Consumer Behavior
3
Marketing 135, Web Marketing and Promotion
3
TOTAL
12
 
Certificate of Proficiency Web Marketing
Requirements
Units
Marketing 113, Principles of Marketing
3
Marketing 135, Web Marketing and Promotion
3
Business 127, Introduction to E-Commerce
3
Computer Information Systems 124, Adobe Photoshop
 
  OR
3
Computer Information Systems 126, Web Site Development for Business
 
TOTAL
12