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Associate of Science: General Marketing (11866)

Learning Outcome(s)

Upon successful completion of the major requirements for this degree, students will be able to

  • Have the skills for an entry-level marketing position
Major Requirements Units
ACCT 101: Financial Accounting4

BUS 222: Business Writing
or
MGMT 122: Business Communications

 

3

MKTG 112: Principles of Advertising3
MKTG 113: Principles of Marketing3
MKTG 115: Consumer Behavior3
 
Select one (1) course from the following:3
 
BUS 100: Fundamentals of Business(3)
BUS 127: Introduction to E-Commerce(3)
MKTG 114: Professional Selling(3)
MKTG 135: Web Marketing and Promotion(3)
TOTAL19

 

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