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MKTG 112: Principles of Advertising

​Principles of Advertising

Unit(s): 3.0
Class Hours: 54 Lecture total

A study of the impact of advertising on the American economy and how it fits within the broader disciplines of business and marketing and how it relates to journalism and the field of communication and the use of persuasive techniques with products, services, or ideas. Discover what advertising people do and how they do it, the artistic creativity and technical expertise required and career opportunities within the field.