The associate degree and certificates in marketing is designed to prepare students for various marketing, sales, and retail store management positions; to assist existing marketing managers and sales professionals in upgrading their skills; and to open up new career opportunities within the marketing field. Program content includes selection and buying of merchandise, advertising, sales, product distribution, customer relations, and pricing. The student will then specialize in one of the option areas: general marketing, professional selling, or advertising. The certificate program provides practical skills for the student within specific areas of marketing.
Associate in Science General Marketing (11866)
Major requirements |
Units |
Accounting 101, Financial Accounting |
4 |
Business 222, Business Writing |
|
OR |
3 |
Management 122, Business Communications |
|
Marketing 112, Principles of Advertising |
3 |
Marketing 113, Principles of Marketing |
3 |
Marketing 115, Consumer Behavior |
3 |
Select one (1) course from the following: |
3 |
Business 100, Fundamentals of Business (3) |
|
Business 127, Introduction to E-Commerce (3) |
|
Marketing 114, Professional Selling (3) |
|
Marketing 135, Web Marketing and Promotion (3) |
|
TOTAL |
19 |
Certificate of Proficiency General Marketing
Requirements |
Units |
Marketing 112, Principles of Advertising |
3 |
Marketing 113, Principles of Marketing |
3 |
Marketing 114, Professional Selling |
3 |
Marketing 115, Consumer Behavior |
3 |
TOTAL |
12 |
Certificate of Proficiency Advertising
Requirements |
Units |
Marketing 112, Principles of Advertising |
3 |
Marketing 113, Principles of Marketing |
3 |
Marketing 115, Consumer Behavior |
3 |
Marketing 135, Web Marketing and Promotion |
3 |
TOTAL |
12 |
Certificate of Proficiency Web Marketing
Requirements |
Units |
Marketing 113, Principles of Marketing |
3 |
Marketing 135, Web Marketing and Promotion |
3 |
Business 127, Introduction to E-Commerce |
3 |
Computer Information Systems 124, Adobe Photoshop |
|
OR |
3 |
Computer Information Systems 126, Web Site Development for Business |
|
TOTAL |
12 |
